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Honoring Veterans in Scottsdale
As Veterans Day approaches, it’s the perfect time to pause and recognize the men and women who have served our country. Scottsdale offers several meaningful places to honor their sacrifices — each one carrying a story of service, remembrance, and community pride. Scottsdale Memorial for the Fallen Located at Scottsdale City Hall, this memorial honors the 66 service members from Scottsdale who gave their lives  during armed conflicts. Their names are engraved in granite, a las
Natalie Fricke
4 days ago2 min read


SRP Announces Monthly Service Charge Updates Starting November 2025
Salt River Project (SRP) has approved updates to its pricing structure that will take effect with the November 2025 billing cycle , resulting in an overall 2.4% price increase  for customers. The changes reflect an increase of $169 million in base revenue  to support electric system upgrades and customer programs, partially offset by a $68.7 million decrease  in fuel and purchased power costs recovered through SRP’s Fuel and Purchased Power Adjustment Mechanism (FPPAM). For t
Natalie Fricke
6 days ago2 min read


ASU Desert Financial Arena Set for $100 Million Transformation
Desert Financial Arena — the longtime home of Sun Devil basketball, volleyball, gymnastics, and wrestling — is gearing up for a massive facelift. Arizona State University has announced plans for a multiyear, $100 million renovation  of the 51-year-old venue, with completion expected by December 2029 , pending approval from the Arizona Board of Regents. The upgrades will roll out in phases and focus on both fan experience and athlete amenities. Expect new club-level and premiu
Natalie Fricke
6 days ago2 min read


The Mission Is Coming to Gilbert’s Epicenter at Agritopia
Get ready, Gilbert, The Mission , one of the Valley’s most celebrated modern Latin restaurants, is expanding east. Soon, Epicenter at Agritopia will be home to the hallmarks that have made The Mission a Scottsdale and Downtown Phoenix favorite: candle-lit interiors, a glowing Himalayan salt brick wall, and the aroma of fresh tortillas being pressed in-house daily. The Mission is known for pairing bold Latin flavors with dramatic design and a refined yet welcoming vibe. Expect
Natalie Fricke
6 days ago1 min read


Game Day in the Desert: Where Every Bar Has a Team
Last weekend I drove 45 minutes up to Cave Creek, and honestly — it was a blast. Each bar turns into its own little stadium: a pocket of pride, noise, and team colors. The air hums with rivalries, cheers, and the smell of barbecue and desert dust. The Roadhouse? A full Chicago Bears takeover . They even cut the music after a big play and blast the Bears theme song — everyone on their feet, beers in the air, like a little slice of Soldier Field dropped right into the desert. N
Natalie Fricke
7 days ago2 min read


Arizona Named Best Place to See the Super Moon!
If you’re hoping to catch a clear view of the next Supermoon, there’s no better place to be than Arizona . According to a new Supermoon Visibility Index created by The Action Network , Arizona ranks #1 in the nation for the best chance of seeing the Supermoon in all its glory. The index analyzed factors like sky clarity, humidity, elevation, and dark-sky access , then converted them into visibility probabilities and even betting-style odds to show where conditions are most
Natalie Fricke
Oct 312 min read


JUST PURCHASED - Greenfield Lakes Golf Course, Gilbert AZ
A familiar Gilbert landmark is getting a fresh start. Greenfield Lakes Golf Course has officially been sold for $4.6 million to local entrepreneur Dustin Williams , marking an exciting new chapter for the community favorite. FUN FACT - I, (Natalie Fricke) got a birdie on this course! It is still the highlight to my golf career. In addition to the golf course and driving range, the sale also included an adjacent 2-acre property at the corner of Greenfield and Warner Roads ,
Natalie Fricke
Oct 311 min read


Family-Friendly Neighborhoods in Gilbert, AZ
If you’re looking for a place where your family can thrive with great schools, parks, and a strong neighborhood vibe, then Gilbert, Arizona is worth your a look. Below are neighborhoods that I love to show families that are looking to grow into. I’ve included what stands out , things to check , and price-range snapshots . Power Ranch Why families like it:  A master-planned community with lots of parks, trails and lakes. The sort of place where kids can roam a bit, families ga
Natalie Fricke
Oct 232 min read


Arizona's Rainiest October!
The rain has been on another level out in the East Valley. .. How much rain has fallen in your area of the Valley in the last 24 hours? See the latest rainfall totals from the Maricopa County Flood Control District ( last updated Oct. 12, 8:30 p.m.) : Camelback has waterfalls this weekend! Ahwatukee: 2.20" Apache Junction: 2.05" Avondale (Phoenix Raceway): 1.50" Cave Creek: 0.24" Chandler: 2.13" Deer Valley Airport: 1.42" Downtown Phoenix: 0.51" El Mirage: 1.61" Falcon Fiel
Natalie Fricke
Oct 131 min read


Collector’s Garage at WestWorld: Scottsdale’s Next Luxury Playground for Car Enthusiasts
Collector’s Garage at WestWorld , a $55 million high-end car storage community that blends function, design, and lifestyle. Approved...
Natalie Fricke
Oct 102 min read


Cardinals Announce New North Phoenix Training Facility
Big news for Valley sports fans — the Arizona Cardinals are officially breaking ground on a new era, but do they really deserve it after...
Natalie Fricke
Oct 72 min read


My Go To Happy Hour in Gilbert | JoyRide Tacos
If you ask me where to satisfy your taco cravings in Gilbert, Joyride Taco House is always at the top. With fun vibes, solid food, and...
Natalie Fricke
Oct 32 min read


Arizona's Best Neighborhoods for Trick-or-Treating 2025
Halloween in Arizona is something special. The desert cools down just in time, the sunsets glow orange and purple, and neighborhoods...
Natalie Fricke
Oct 22 min read


Prescott’s Wildest Listing Yet: A 40-Acre Surf Ranch
Arizona isn’t exactly the first place that comes to mind when you think about surfing—but this Prescott property flips that idea on its...
Natalie Fricke
Oct 12 min read
It has Become Easier to have Another Dwelling on Your Property | Arizona’s HB 2928
Arizona just passed HB 2928 , a law that could change how housing looks in many communities. It’s a long, technical bill—but at its core,...
Natalie Fricke
Sep 182 min read


Desert Sky Park Enters Phase 2 - Gilbert, AZ
I’m excited to see the next phases of Desert Sky Park and the fun events it will host for our community. This isn’t just another park...
Natalie Fricke
Sep 172 min read


Legacy Park, Mesa: The East Valley’s Next Hot Spot
Mesa is about to level up. Vestar, the developer and operator behind Tempe Marketplace and Desert Ridge Marketplace, has unveiled Legacy...
Natalie Fricke
Sep 162 min read


Sam Fox Brings Society Swan to Scottsdale Fashion Square
I am so excited about Sam Fox’s newest concept and vision. This fall, the Valley’s most prolific restaurateur will open Society Swan, an...
Natalie Fricke
Sep 112 min read


Mortgage Rate the Lowest in a Year
If you have been waiting for a break in mortgage rates, the news you have been hoping for finally arrived. On Friday, September 5th, the...
Natalie Fricke
Sep 112 min read


The Perch Breaks Ground in Queen Creek, AZ
Big things are brewing in Queen Creek. The Perch, a popular brewery and restaurant based in Chandler, has officially broken ground on a...
Natalie Fricke
Sep 112 min read
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